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Haas School of Business (Wells Fargo Room C420)
2220 Piedmont Avenue, Berkeley, California 94720
Patagonia Case Competition
Patagonia and the University of California, Berkeley have joined forces once again to host a case competition open to graduate students across the country seeking to redefine the relationship between business and a healthy planet.
2017 Competition Overview
On April 21, 2017, graduate student teams from leading business schools across United States will come together at the Haas School of Business to compete in the development of potential solutions to a real and urgent problem faced by Patagonia. In light of the recent launch of Patagonia Provisions, the case this year focuses on Patagonia’s desire to accelerate regenerative agricultural practices for food. Patagonia's film, Unbroken Ground explains the critical role food will play in the next frontier of our efforts to solve the environmental crisis and the importance of this topic for this competition.
This is the final round of the case competition.
Come watch finalist teams compete for a total of $22,500 in prize money and a trip to Patagonia headquarters to meet with executives. Depending on the results, Patagonia aims to implement the winning proposal as part of their business strategy. The top three winning solutions to the case will be developed into a case written by the California Management Review and taught in classrooms to enhance sustainability curriculum.
Finalist teams from the following universities have registered to compete: Babson College, Columbia University, Cornell University, Harvard University, MIT, UC Berkeley, University of Michigan, University of Pennsylvania, University of Virginia, and Yale University. Their pitch times will be udpated as soon as they are known.
Register to Watch the Finals on Friday, April 21st!
9:00AM-9:30AM — Rose Marcario, Patagonia CEO kicks off the event with Rich Lyons, Dean of UC Berkeley's Haas School of Business
9:30AM-10:40AM — 3 Team Pitches
10:40AM-12:00PM — 3 Team Pitches
12:00PM-1:30PM — Lunch (only open to participants but all are welcome to join the Worn Wear Lecture — see below)
1:30PM-2:15PM — 2 Team Pitches
2:15PM-3:30PM — 2 Team Pitches
3:30PM-4:30PM — Judges' Deliberation & Visit to Worn Wear Tour
4:30PM-5:00PM — Award Ceremony
Other events for the Patagonia Case Competition 2017 include:
April 20-21: The Worn Wear Tour at UCB