Cheech Marin writes, directs and stars in Born in East L.A., a hip, outrageous comedy that’s based on his best-selling record parody. The story follows Rudy (Marin), an American of Hispanic descent, whose south-of-the-border looks show him no mercy during an immigration raid in a migrant worker factory. As his luck goes, he is caught with neither money nor his ID and is deported to Mexico – without speaking a word of Spanish! Unable to contact his vacationing family or his newly immigrated cousin (played by comedian Paul Rodriguez), Rudy is in for a crazy ride as he tries every legal – and illegal – scheme he can think of to get back home to the States. He finds himself in jail, in love, and practically in-sane! Trouble follows him everywhere as he runs from la migra in this case of mistaken – or rather misplaced – identity.
Directed by Cheech Marin. 1987. USA. 85 min. DCP.
Part of RoxCine’s FRONTERA! film series. Co-sponsored by the General Consulate of Mexico in San Francisco. Co-presented by Cine+Mas San Francisco Latino Film Festival, Colectivo Cinema Errante, PODER SF, CARECEN and the Latino Community Foundation.
The US-México border: a unique stretch of land south of California, Arizona, New Mexico, Texas and north of Baja California, Sonora, Chihuahua, Coahuila, Nuevo León and Tamaulipas dividing the two countries. I say Rio Grande, you say Río Bravo. Made aquí y allá, new and old, FRONTERA! is an ongoing series of narrative and documentary films that describe this peculiar area of the world in realistic, imaginary, troubled and playful forms.