Farm to Fable: The Fictions of Our Animal Consuming Culture @ Animal Place's Vegan Republic, Berkeley [13 August]

Farm to Fable: The Fictions of Our Animal Consuming Culture

13:00 - 15:00

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Animal Place's Vegan Republic
1624 University Ave, Berkeley, California 94703
Join us for an important discussion with Robert Grillo, director of the Chicago-based non profit, Free From Harm, and author of the book, Farm to Fable: The Fictions of Our Animal-Consuming Culture. Robert has created a presentation called Farm to Fable for Activists which he describes as «a set of insights into navigating and understanding the complex social interactions we face.» The key question we will be exploring are: What does a better understanding of the fictions of animal consumption mean for vegans and animal activists? In what ways can it significantly improve or empower our work?

About Robert Grillo:
Robert Grillo is the director of Free from Harm which he founded in 2009 to advocate on behalf of farmed animals and to bring awareness to how animal agriculture is connected to all other forms of exploitation. As an activist, author and speaker, Grillo draws insights from popular culture, sociology, psychology, ethics and social justice to bridge the gap between humans and other animals. As a marketing communications professional for over 20 years, Grillo worked on large food industry accounts where he acquired a behind-the-scenes perspective on food branding and marketing. His new book, Farm to Fable: The Fictions of Our Animal-Consuming Culture exposes the many ways we have all conditioned into a culture where mass animal consumption is the norm.

Praise for Farm to Fable:

“Robert Grillo has written a challenging and provocative exposé of the unconscious beliefs we hold that allow us to feel superior to animals and entitled to abuse and consume them. This is one book that is sure to be controversial.”

— John Robbins, author Diet For A New America, and President, Food Revolution Network

“Farm to Fable is a passionate and informed call for an awakening from the official narratives that delude and injure us, and provides inspiring and valuable insights into how we can positively transform our lives and our world. Robert Grillo pulls back the curtain of subterfuge in this lively and unsettling book.”

— Will Tuttle, Ph.D., author of the best-selling book, The World Peace Diet, and editor of Circles of Compassion, is a recipient of the Courage of Conscience Award

“Farm to Fable is an easy-to-read, accessible book that will compel readers to think deeply about the nonhuman animals they choose to eat. Grillo clearly highlights the fiction and lies behind many of those who claim that it's possible to give food animals ‘a better life’ when we are concerned with their welfare. Read this book and share it widely. It could be a game-changer.”

— Marc Bekoff, evolutionary biologist and author of Rewilding Our Hearts: Building Pathways of Compassion and Coexistence

“Through exhaustive research and keen observations, Robert Grillo shines a light on what is hidden in plain sight. He deftly exposes the ugliness of animal agriculture with sensitivity and compassion. An essential read for anyone who considers themselves a conscious consumer.”

— Colleen Patrick-Goudreau, animal advocate, ethicist, and bestselling author of The 30-Day Vegan Challenge
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