Thinking Like a PM w/ former VP of Product at Lynda.com @ Product School, San Francisco [14 September]

Thinking Like a PM w/ former VP of Product at Lynda.com


71
14
September
18:30 - 20:30

 Facebook event page
Product School
415 Jackson Street, San Francisco, California 94111
** RSVP on Eventbrite here: bit.ly/2sBy3Ws **

Product Managers must balance four very different and sometimes conflicting mindsets when approaching ideation, creation, and delivery of high-value products. These are Exploration, Analysis, Critique and Evangelism. No matter what stage in the product lifecycle, simultaneously and deliberately viewing your product through these perspectives will help avoid common pitfalls and help deliver a superior solution.

Takeaways:
— Learn the relative advantages of each of the four mindsets: how Exploration drives innovation, Analysis drives understanding, Critique identifies risks, and Evangelism provides a path to delivery
— Put execution in context: your role is to build the right product, not to build the product right
— Understand your «go-to» strengths vs. where you need to consciously practice
— Know what questions to ask yourself at each stage of the lifecycle, and strategies to bring stakeholders along with you
— When the mindsets are in conflict: practical advice for when the going gets rough

Meet the Speaker: Ken Sandy
Ken Sandy is a 20-year veteran in the consumer internet industry. He has led Product Management teams at an executive level at both fast-growth, start-up companies looking to break into new markets, and at incumbents attempting digital transformations amidst industry disruption.

Ken is currently a Product Consultant and Executive Coach, working closely with companies looking to drive focus and growth through maturing their Product Management processes and teams. Ken is also an Industry Fellow at the Center for Entrepreneurship and Technology at University of California, Berkeley, where he instructs in Product Management and Social Entrepreneurship.

Previously, Ken was Vice President, Product at Lynda.com — an online education company acquired by LinkedIn; and has worked for companies developing content & advertising platforms for independent publishers, startups creating mobile messaging and social networking solutions, led business units based in the US and China, and created search technology solutions. He is an alumnus of University of Melbourne, Australia.

— Please note:
— Tickets sales at the door are from 6:00 — 6:30 PM (if any are still available)
— No refunds unless we have fully canceled the event. Date changes are not included.
— For additional info or questions, send an email to [email protected]
— For last minute questions, send a text to: (415) 539-0127

** RSVP on Eventbrite here: bit.ly/2sBy3Ws **
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