D//W: Designing for Artificial Intelligence @ AIGA San Francisco, San Francisco [14 June]

D//W: Designing for Artificial Intelligence

08:30 - 11:00

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AIGA San Francisco
130 Sutter Street, San Francisco, California 94104
Join us for this special San Francisco Design Week edition of Design//Work!

In the early twentieth century, many of our digital interactions are increasingly through artificial intelligence-driven chatbots and algorithms whether we realize it or not. It makes you wonder if we're edging towards a world where Skynet and Hal 2000 are on the horizon.

With the globe's major companies all trying to make the next big breakthrough in A.I. we’re on the cusp of a paradigm shift in how we design digital interactions with human beings.

Join us for this panel discussion as we ask our panelists:

— Just what is A.I. and what are the different types of A.I.?
— Where should you start learning to design for A.I.?

— What will design skills be in demand for A.I.?

— What’s different about designing for A.I.?

— Which A.I. platform(s) should you learn?

— What jobs will open up for A.I.?


Sherine Kazim, Experience Design Consultant
Sherine is a design leader creating industry-changing products and experiences for Fortune 500 companies, agencies, startups, and foundations. Throughout her 20-year career, she has led Experience Design teams within the physical and digital realms, transforming hardware, software, retail and connected environments for clients such as LG, Twitter, Verizon, EA, and Philips Labs. Her human-centric approach to design has garnered industry awards and attention from numerous organizations. She currently lives in Brooklyn, NY with her husband, tailless cat, and a nosey eavesdropper called Alexa.

Feliphe Lavor User Experience Manager, Google Home Team
Feliphe leads the UX team for Cast & TV at the Google Home team. In this role he focuses on developing media experiences and the manifestation of Google Assistant for the big screen. Prior to Google, Feliphe was a Group UX Director at Huge, leading projects for clients such as Motorola, Vans, NYU, Discovery Networks, Walmart, Coke, Leap Motion, and BMW. Feliphe earned a bachelor’s degree in Industrial Engineering from the Universidade Federal do Rio de Janeiro, a postgraduate degree in Cognitive Ergonomics from PUC-Rio and an MBA from IBMEC, in Brazil.

Susana Rodriguez de Tembleque VP, Brand Experience Design, IBM Watson and Cloud.
Susana is responsible for advancing and managing how the IBM Watson and Cloud brands are brought to life across all IBM Watson brand experiences spanning from marketing and communications, product, physical and digital experiences, events, workspaces, partner ecosystems, etc.
Prior to joining IBM, Susana worked at Apple, where she was Creative Director of Retail Experience, where she built a first-of-a-kind cross-functional discipline to design the future experience of Apple retail. Before that she was founder and executive creative director of Studio Partners, where she collaborated with clients to create bold brand experiences that engaged their constituents in new, meaningful ways, such as a real-time data installation for Bloomberg and the Watson Client Experience Center in Astor Place for IBM. Prior to that, she was Executive Creative Director at SYPartners, where she built a world-class design department and led award-winning brand experiences for clients including IBM, Under Armour, Jawbone and Starbucks. Before that, Susana was Creative Director of Wired Magazine.
Susana is based in the Bay Area where she lives with her four children.


Amy Stellhorn, Founder of Big Monocle
Amy is the founder and CEO of Big Monocle, an award-winning creative agency with offices in San Francisco, San Jose, Redwood City and Provo. She works with fortune 500 brands and specializes in strategic, high-level brand and campaign thinking. This year Big Monocle was named Small Agency of the Year by the DMA.

Event Type: Panel Discussion

Event Focus: Artifical Intelligence, Product Design

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